The Staples Sydney Harbour is Built Entirely from Odd Materials
Edward Baral — January 24, 2011 — Marketing
References: staples.au & dailytelegraph.au
The Staples Sydney Harbour is a great way for the company to launch their Australian presence. Staples was aiming to let Aussies know what they do, and what their office products do differently.
Staples solidified their Australian enthusiasm by building the Staples Syndey Harbour model from products that Staples sells such as pens, pencils, erasers or folders. Check out the Staples Sydney Harbour model in the gallery or in the attached video.
Implications - With a team spending approximately 190 hours collecting all the Post-it notes required for this project, you can bet that this office product landmark of the Staples Sydney Harbour is a must-see for everyone with an appreciation of stationary and the world of do-it-yourself art.
Staples solidified their Australian enthusiasm by building the Staples Syndey Harbour model from products that Staples sells such as pens, pencils, erasers or folders. Check out the Staples Sydney Harbour model in the gallery or in the attached video.
Implications - With a team spending approximately 190 hours collecting all the Post-it notes required for this project, you can bet that this office product landmark of the Staples Sydney Harbour is a must-see for everyone with an appreciation of stationary and the world of do-it-yourself art.
Trend Themes
1. Office Product Landmarks - Creating iconic landmarks using office products presents opportunities for innovative and creative marketing strategies.
2. DIY Art - Utilizing ordinary office supplies to create visually stunning art installations offers a disruption in the art industry.
3. Stationery Enthusiasts - The Staples Sydney Harbour model attracts stationery enthusiasts and opens up opportunities for niche markets dedicated to office products.
Industry Implications
1. Retail - The retail industry can capitalize on the trend of building office product landmarks by creating immersive experiences in store locations.
2. Marketing - Marketing professionals can explore innovative ways to incorporate office products into their campaigns, leveraging the appeal of DIY art.
3. Art and Design - The art and design industry can embrace the use of unconventional materials, such as office supplies, to push the boundaries of creativity and inspire new forms of expression.
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