For the thirteenth year in a row, Domino's Pizza will offer is special St. Jude Meal Deal as part of its annual St Jude 'Thanks and Giving' campaign. Not only will the campaign help raise funds for children in need, but the special offer also helps families enjoy a quick and convenient meal during one of the busiest times of year.
The Domino’s St. Jude Meal Deal consists of two medium, one-topping pizzas alongside an order of parmesan bread bites, a two-liter Coca-Cola drink and an order of Cinna Stix. For each meal bundle purchased, a dollar will be donated to the St. Jude Children’s Research Hospital. While it may seem like a small donation, just a single dollar can help pay for a pediatric isolation gown and just a few dollars more can pay for other supplies such as IV bags, ace bandages and even thermometers.
The ongoing campaign demonstrates how brands can helps raise awareness and funds for a good cause, while still meeting consumer demands.
What's Driving This Trend
- Charitable Promotions
- Opportunity to incorporate charitable elements into promotional campaigns to raise awareness and funds for good causes
- Convenient Meal Bundles
- Increasing popularity of quick and convenient meal bundles during busy times of the year
- Corporate Social Responsibility
- Growing importance of brands demonstrating their commitment to social causes through fundraising efforts
Who This Affects Most
- Foodservice
- Opportunity for restaurants and foodservice companies to create special meal deals that incorporate charitable giving
- Non-profit
- Opportunity for non-profit organizations to partner with brands for fundraising campaigns
- Retail
- Potential for retail companies to incorporate charitable promotions into their marketing strategies to boost brand image and customer loyalty
