The New Krispy Kreme Spring Doughnuts Come in Three Varieties
Michael Hemsworth — April 9, 2019 — Lifestyle
References: krispykreme & chewboom
The new Krispy Kreme Spring doughnuts have been announced by the brand as an offering for consumers who are looking for a playful treat to enjoy alongside the arrival of warmer temperatures. The doughnut collection consists of three varieties including the Bunny Doughnut, Chick Doughnut and Decorated Egg Doughnut that are all finished with a tasty within. The doughnuts bring a vibrant touch to the offerings from the brand and expand the appeal to be suitable for all members of the family.
The Krispy Kreme Spring doughnuts are available only for a limited time starting on April 8 and were spoken on by Chief Marketing Officer at Krispy Kreme Doughnuts Dave Skena who said, "Spring is a time of renewal and optimism, and these fun, decorative doughnuts will put a warm smile on everyone’s face."
Image Credit: Krispy Kreme
The Krispy Kreme Spring doughnuts are available only for a limited time starting on April 8 and were spoken on by Chief Marketing Officer at Krispy Kreme Doughnuts Dave Skena who said, "Spring is a time of renewal and optimism, and these fun, decorative doughnuts will put a warm smile on everyone’s face."
Image Credit: Krispy Kreme
Trend Themes
1. Limited-time Offerings - Disruptive innovation opportunity: Creating exclusive, seasonal products to drive customer excitement and urgency.
2. Family-friendly Treats - Disruptive innovation opportunity: Developing playful food options that appeal to all members of the family.
3. Seasonal Branding - Disruptive innovation opportunity: Updating product packaging and marketing strategies to reflect the changing seasons.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Introducing limited-time menu items to generate buzz and increase customer traffic.
2. Bakery - Disruptive innovation opportunity: Designing whimsical and themed pastries to attract a wider customer base.
3. Food Retail - Disruptive innovation opportunity: Collaborating with brands to create exclusive, seasonal products that drive excitement and increase sales.
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