Tim Hortons and Mattel created sports dolls based on Marie-Philip Poulin and Sarah Nurse—two Canadian women who have broken barriers in hockey—to encourage even more girls to get into the winter sport. The Tim Hortons Hockey Barbie dolls stay true to Barbie's mission of showing girls that they can be anything that they dream of.
At select Tim Hortons restaurants, the collectible Tim Hortons Hockey Barbie dolls can be picked up to support the Hockey Canada Foundation and its support of girls' hockey. At Tim Hortons, there are also special Tim Hortons Hockey Barbie donuts with a fondant top and an edible image of Hockey Barbie, plus Hockey Barbie-branded Tim Cards that are perfect for gifting.
Image Credit: Mattel
Key Themes Behind This Trend
- Sports Dolls
- Opportunity to create a diverse range of sports dolls representing different athletes and breaking barriers.
- Girls' Hockey
- Opportunity to promote and support girls' participation in hockey through various initiatives.
- Collaborative Marketing
- Opportunity for brands to collaborate and create limited edition products, like the Tim Hortons Hockey Barbie dolls, to support causes and engage customers.
Where This Applies
- Toy Manufacturing
- Disruptive innovation opportunity for toy manufacturers to create diverse and inclusive dolls that inspire and empower young girls.
- Sporting Goods
- Disruptive innovation opportunity for sporting goods manufacturers to develop innovative products specifically designed for girls' hockey, helping to encourage their participation.
- Food and Beverage
- Disruptive innovation opportunity for food and beverage companies to collaborate with toy manufacturers and create limited edition products that support social causes and strengthen brand loyalty.
