For the month of July, Kirin Mets, a popular Japanese diet beverage, will be offering its grapefruit-infused drinks with a special limited edition Splatoon 2 label.
The popular team-based Nintendo game will be advertised through this medium to attract its targeted demographic of Japanese youth. Each bottle features one of five designs, all of which feature an animated star from the video game. The bottles are harmonious in the sense that when all five are collected, a single image is formed.
The pungent grapefruit flavor has been favored among Japanese youth since its conception in 1979 -- the cola was named after 'Tokyo Mets,' a "fictional baseball team that was the focus of a manga series which was popular among the youth at that time."
What's Driving This Trend
- Limited Edition Beverage Promotions
- Promoting a product such as a beverage with limited edition branding can attract targeted demographics and improve sales.
- Video Game Merchandising
- Merchandising products with popular video game brands can attract a loyal fanbase and increase brand awareness and sales.
- Collectible Packaging Design
- Designing packaging that can be collected and arranged in a meaningful way can incentivize consumers to purchase more and enhance brand loyalty.
Who This Affects Most
- Beverage Industry
- Brand promotion through limited edition beverage packaging designs can drive sales and increase brand awareness in the beverage industry.
- Entertainment Industry
- Merchandising popular video game brands can attract a loyal fanbase, enhance brand awareness and increase sales in the entertainment industry.
- Packaging Design Industry
- Designing innovative and collectible packaging can enhance consumer engagement and promote brand loyalty in the packaging design industry.
