Pokeworks Has a New Spicy Crunch Surimi Bowl for Summer 2022
Katherine Pendrill — July 9, 2022 — Lifestyle
References: qsrmagazine
For a limited time this summer, you can get your seafood with a kick of spice thanks to the debut of Pokeworks' new Spicy Crunch Surimi Bowl.
For those unfamiliar, surimi is a paste made from fish or other meat. Now, Pokeworks has taken surimi to another level by combining Wild Alaska Pollock with Pokeworks' proprietary spicy sauce to give the paste a unique kick. The surimi is then topped with hand-cut vegetables like cucumber, edamame, and green onions, as well as crunchy onions and wontons. As Pokeworks' Chief Marketing Officer Jayson Tipp explains, "Surimi is one of the most popular and climate-friendly seafoods in the world, and we’re excited to share it as a healthy and delicious option at Pokeworks. Our Spicy Crunchy Surimi Bowl is a bold, elevated take on our popular bowls and a uniquely craveable choice for anyone looking for a fresh, nutritious meal with a zesty kick.”
Image Credit: Pokeworks
For those unfamiliar, surimi is a paste made from fish or other meat. Now, Pokeworks has taken surimi to another level by combining Wild Alaska Pollock with Pokeworks' proprietary spicy sauce to give the paste a unique kick. The surimi is then topped with hand-cut vegetables like cucumber, edamame, and green onions, as well as crunchy onions and wontons. As Pokeworks' Chief Marketing Officer Jayson Tipp explains, "Surimi is one of the most popular and climate-friendly seafoods in the world, and we’re excited to share it as a healthy and delicious option at Pokeworks. Our Spicy Crunchy Surimi Bowl is a bold, elevated take on our popular bowls and a uniquely craveable choice for anyone looking for a fresh, nutritious meal with a zesty kick.”
Image Credit: Pokeworks
Trend Themes
1. Spicy Surimi Bowls - The rise of spicy surimi bowls as a popular seafood trend presents opportunities in the restaurant and packaged food industries to experiment with innovative spicy seafood options.
2. Sustainability in the Seafood Industry - The increasing popularity of climate-friendly seafood like surimi presents opportunities for sustainable seafood sourcing and packaging innovation, particularly in the fast-casual food sector.
3. Flavor Innovation in Seafood - The creation of new and unique flavor combinations in surimi and other fish pastes presents opportunities for experimentation in the seafood flavoring industry for both home cooks and food manufacturers.
Industry Implications
1. Seafood Restaurant Industry - The introduction of spicy surimi bowls creates an opportunity for seafood restaurants to create new, innovative menu items that appeal to customers seeking a bold spicy flavor profile.
2. Packaged Food Industry - The popularity of surimi as a climate-friendly seafood option presents an opportunity for packaged food manufacturers to create convenient, pre-packaged meals and snacks featuring surimi.
3. Sustainable Packaging Industry - The rise of climate-friendly seafood and the popularity of fast-casual dining presents an opportunity for sustainable packaging innovation in the fast-casual food sector, particularly in the seafood industry.
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