Twisting Hotels

The Logistics of the Spear Tower Will Send You for a Loop

If you are already uneasy with sleeping at great heights, you may not be into the Spear Tower. However, if you enjoy a bit of thrill in your accommodation, you'll love this concept and all of its spiraling goodness. There's nothing like staying on the 49th floor only to feel like the whole tower is going to come crashing down any second. It makes me feel alive!

Stretching some 201 meters tall, the Spear Tower is both an architectural masterpiece and a nightmare. I couldn't imagine the logistics for building such a structure--simply mind-boggling. Designed by Vuk Djordjevic, this hotel is certainly the fanciest piece of licorice-inspired architecture I have ever laid eyes on.

Vertigo Accommodations
Disruptive innovation opportunity: Develop innovative safety measures and comfort features for high-rise hotels to attract thrill-seeking guests.
Architectural Marvels
Disruptive innovation opportunity: Explore unconventional designs and materials to create unique and visually stunning buildings that push the boundaries of traditional architecture.
Adrenaline Tourism
Disruptive innovation opportunity: Create adventure-based tourism experiences that cater to individuals seeking thrill and excitement in their travels.

Who This Affects Most

Hospitality
Disruptive innovation opportunity: Incorporate advanced technologies and safety features into high-rise hotels to enhance guest experience, safety, and peace of mind.
Architecture
Disruptive innovation opportunity: Experiment with unconventional designs, unconventional materials, and eco-friendly construction methods to create visually striking and sustainable buildings.
Tourism
Disruptive innovation opportunity: Develop adrenaline-pumping adventure tourism packages that appeal to thrill-seekers and adrenaline junkies looking for unique travel experiences.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 29%
Freshness 8%