A 12-pack of sparkling hemp water is made available through the Urban Outfitters e-commerce platforms, testifying to the growing popularity of hemp-infused drinks. The brand that manufactures the special water is called Recess.
The beverage is engineered to bring about a few positive connotations for consumers. For one, the hemp extract and the adaptogens are assistive when it comes to stress relief. They are also energizing and beneficial to one's overall endurance. In addition, the sparkling hemp water contains American ginseng for an extra flavorful twist. This ingredient "is said to stimulate the brain and boost focus."
The Recess 12-pack sparkling hemp water retails for $72. It is also available in three flavors, including Pomegranate Hibiscus, Blackberry Chai, and Peach Ginger.
Image Credit: Urban Outfitters
What's Driving This Trend
- Rising Popularity of Hemp-infused Drinks
- The trend presents opportunities for manufacturers to innovate and create unique hemp-infused beverage products.
- Functional Beverages with Health Benefits
- Brands can capitalize on the growing interest in functional beverages that offer stress relief, energy, and endurance benefits.
- Incorporation of Adaptogens in Beverages
- Incorporating adaptogens into beverage products presents opportunities for brands to cater to consumer demand for natural and holistic remedies to combat stress and anxiety.
Who This Affects Most
- Beverage Industry
- Manufacturers in the beverage industry can innovate and create unique hemp-infused beverage products as the popularity of this trend rises.
- Functional Beverage Industry
- The growing interest in functional beverages that offer health benefits presents a disruptive innovation opportunity for brands in the functional beverage industry.
- Natural Remedies Industry
- There is an opportunity for brands in the natural remedies industry to incorporate adaptogens into beverage products that help consumers to combat stress and anxiety.
