The Campbell's Soup Kits Help Consumers Prepare Delicious Soup at Home
Katherine Pendrill — March 3, 2017 — Lifestyle
References: campbellsoup
In an effort to give consumers more freedom to customize their meals to their exact preferences, Campbell's has created a line of DIY Soup Kits. With four different varieties to choose from, the soup starter kits are the perfect option for those who like to put their own spin on a meal, but may not have the time to prepare everything from scratch.
The Campbell's Soup Kits are customizable bases that are made from a carefully selected blend of grains, seasonings, legumes and dried vegetables. To prepare the soup, all consumers need to do is add their favorite broth and whatever meat or vegetables they prefer. While each variety comes with suggestions for what to add, consumers have the power to customize their soup and choose whatever toppings suit their taste preferences and dietary restrictions.
The Campbell's Soup Kits are customizable bases that are made from a carefully selected blend of grains, seasonings, legumes and dried vegetables. To prepare the soup, all consumers need to do is add their favorite broth and whatever meat or vegetables they prefer. While each variety comes with suggestions for what to add, consumers have the power to customize their soup and choose whatever toppings suit their taste preferences and dietary restrictions.
Trend Themes
1. Customizable-meal-kits - Disruptive innovation opportunity: Capitalize on the growing demand for customizable meal options by offering a line of meal kits that allow consumers to personalize their dishes.
2. Diy-food-bases - Disruptive innovation opportunity: Create a range of DIY food bases that provide a foundation for consumers to easily create their own unique dishes at home.
3. Personalized-dietary-options - Disruptive innovation opportunity: Develop a system that helps consumers customize their meals based on their individual dietary restrictions, preferences, and nutritional needs.
Industry Implications
1. Food-delivery-services - Disruptive innovation opportunity: Offer customizable soup kits as part of a food delivery service, providing convenience and variety to customers who want to personalize their meals.
2. Food-manufacturing - Disruptive innovation opportunity: Partner with different food manufacturers to create customizable meal kits that cater to different taste preferences and dietary restrictions.
3. Online-recipe-platforms - Disruptive innovation opportunity: Enhance existing online recipe platforms to include customizable soup kits and personalized meal options, providing users with more flexibility and creativity in the kitchen.
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