BuzzFeed’s Tasty and General Mills teamed up to create a line of prepared meals called Tasty Dinner Kits that contain seasoning, sauce and a base of either rice or pasta. These dinner kits are not only cost-conscious but easy to create, since they only require a few fresh additions like proteins and vegetables. The kits boast globally inspired flavors that glean from Indian, Mexican, Korean and Mediterranean cuisines and BuzzFeed relied on a data-driven approach when it came to development.
These kits are launching at a time when people are experiencing kitchen fatigue and finding it difficult to come up with exciting meal ideas every night of the week. The kits offer inspiring solutions with options like Chicken Tikka Masala, Creamy Salsa Verde Chicken and Korean-Style BBQ Beef.