A brand new soft lipstick crayon has hit the market. Launched by luxurious beauty brand Laura Mercier, the Petal Soft Lipstick Crayon promises to turn heads with a sheer, soft matte lip color. It also delivers substantial nourishment to the lips as the formula is enhanced to provide hydrating benefits.
Laura Mercier's soft lipstick crayon formula is clean and free of any harmful ingredients. Raspberry Seed Oil, Mango Butter, and Plant-Derived Emollient have been included. The Rasberry Seed Oil, for one, facilitates a lipid barrier that contributes to moisture retention. The Mango Butter, on the other hand, moisturizes and addresses the look of fine lines and wrinkles. Finally, the vegan emollient—which consists of coconut and glycerin—provides additional moisturizing properties.
The Petal Soft Lipstick Crayon guarantees "up to 12 hours of weightless wear and up to 24 hours of lip-softening hydration."
Image Credit: Laura Mercier
Key Themes Behind This Trend
- Soft Lipstick Technology
- There is an opportunity for beauty brands to develop new soft lipstick technologies with nourishing and moisturizing formulas that provide hours of wear.
- Clean Beauty Formulations
- Clean beauty formulations that are free from harmful chemicals and instead use plant-derived ingredients are a growing trend in the beauty industry.
- Long-lasting Lip Color
- Long-lasting lip colors that provide hydration and nourishment to the lips are in demand among consumers who want a low-maintenance beauty routine.
Where This Applies
- Beauty
- There is an opportunity for beauty brands to develop innovative and sustainable products like clean beauty formulations and long-lasting soft lipstick crayons with nourishing and moisturizing formulas that provide hours of wear.
- Cosmetics
- The cosmetics industry can benefit from developing soft lipstick technology and nourishing formulas that provide long-lasting wear and hydration to meet the growing demand among consumers.
- Personal Care
- The personal care industry can tap into the trend of clean beauty formulations and sustainable packaging in creating new products that cater to consumer demand for natural, eco-friendly, and safe personal care products.
