ALI COLA's Soda Collection Aims to Promote Tolerance

 - Feb 4, 2017
References: alicola.de & packagingoftheworld
The use of special flavors, ingredients or packaging are just a handful of ways that beverage brands can make themselves stand out from others on the market, but ALI COLA is taking an entirely different direction with its soda collection. Rather than aiming to distinguish itself using any of the aforementioned tactics, the brand is producing "the first cola that comes in different skin colors."

From the ALI COLA website, it seems that the six-piece soda collection is being sold as a group, rather than individual shades. As such, the soda set is meant to promote greater tolerance in the world and is supported by a hashtag that encourages "#cheerstotolerance."

In terms of ingredients, the cola is quite simple, made with just natural mineral water, sugar and a few other key ingredients.