Social Media Awareness' Ads Touch Upon Social Media and Isolation
Laura McQuarrie — February 26, 2016 — Marketing
References: coloribus
While networks like Twitter, Facebook and Instagram are often championed for bringing people together across the world, these ads from Social Media Awareness touch on social media and isolation.
In order to visually represent this topic, some of the most popular social media platforms have been illustrated as different kinds of fences that are meant to signify blocks to the outside world. In these ads, Social Media Awareness claims that "Social media contributes to social isolation," as well as other undesirable things such as loneliness and depression.
This colorful series of hand-drawn advertisements from Social Media Awareness speaks to how social media use can become extremely consuming and it's worth becoming mindful of how it can be used in a way that's both balanced and healthy.
In order to visually represent this topic, some of the most popular social media platforms have been illustrated as different kinds of fences that are meant to signify blocks to the outside world. In these ads, Social Media Awareness claims that "Social media contributes to social isolation," as well as other undesirable things such as loneliness and depression.
This colorful series of hand-drawn advertisements from Social Media Awareness speaks to how social media use can become extremely consuming and it's worth becoming mindful of how it can be used in a way that's both balanced and healthy.
Trend Themes
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Social Isolation Awareness — Advertising campaigns that bring attention to the potential social isolation social media use can cause.
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Healthy Social Media Usage — Promoting a healthy and balanced use of social media platforms to prevent negative consequences.
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Hand-drawn Illustrations — The use of hand-drawn illustrations in advertising to bring attention to social issues.
Industry Implications
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Advertising — The advertising industry can use this concept to create ads that bring awareness to the potential negative consequences of social media use.
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Social Media Platforms — Social media platforms can use this concept to promote mindful and healthy usage of their platforms.
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Art and Design — The art and design industry can use hand-drawn illustrations and visual storytelling to create adverts and campaigns that bring attention to social issues.
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