If you’re looking to enjoy a nice refreshing mixed drink this summer without the calories and the sugar, check out this new product by AWARE beverages. 'SoCIAL LITE' is an innovative vodka soda that captures the complex and delicious artisanal flavors of lime ginger and lemon cucumber mint, conveniently served in a can.
SoCIAL Lite is a health-inspired drink that is low in calories, all-natural, unsweetened and premium. The vision at AWARE is to make delicious drinks with high quality ingredients and no sugar or sweetener. The secret ingredient is the small batch Canadian vodka that makes SoCIAL Lite irresistible. The result is that there are only 80 calories per can, there are no preservatives, and you can pronounce every ingredient in the product. In addition, SoCIAL Lite is gluten-free. As an active and health-conscious person who still enjoys a few drinks with friends and family, this drink is the perfect fit for you.
Why This Trend Is Growing
- Health-inspired Alcohol
- Disruptive innovation opportunity: Develop and market alcoholic beverages that are low in calories, all-natural, and unsweetened to cater to health-conscious consumers.
- Artisanal Flavors
- Disruptive innovation opportunity: Create alcoholic drinks that feature unique and delicious artisanal flavors, providing a new and exciting taste experience for consumers.
- Ready-to-drink Convenience
- Disruptive innovation opportunity: Produce and market ready-to-drink alcoholic beverages in cans for convenient consumption on-the-go.
Industries Being Reshaped
- Beverage
- Disruptive innovation opportunity: Innovate existing beverage industry by introducing healthier alternatives to traditional alcoholic drinks.
- Craft Brewery
- Disruptive innovation opportunity: Tap into the craft brewery market by experimenting with innovative flavors and ingredients for alcoholic beverages.
- Canned Beverage
- Disruptive innovation opportunity: Disrupt the canned beverage industry by introducing premium alcoholic drinks in cans, catering to the convenience-seeking consumers.
