This large scale piece of street art acts such social commentary about the anti-drinking laws being enforced by the Bristol, UK council.
The background is that after the opening of a new multi-million pound mall in the city centre of Bristol, all the surrounding areas were proclaimed “no street drinking zones."
This, unfortunatley, drives the homeless people into increasingly deprived areas, thus just relocating, not solving, the problem.
Implications - Consumers desire art that is more than just something attractive to look at. Designs that are intellectually stimulating appeal to those viewers who want a deeper conversation to come out of the pieces being exhibited. Companies could focus on instilling more meaning into their products to drive more sales.