If you're looking for a festive fall baking activity, Pillsbury's new Pillsbury Snoopy Shape Sugar Cookie Dough is the perfect option.
Released as part of its seasonal fall lineup, Pillsbury has released Snoopy Shape Sugar Cookie Dough. The packaging features the adorable Peanuts character munching on a cookie while he sits on his iconic red dog house against a backdrop of fall leaves. The dough itself also features Snoopy's face imprinted on the roll of read-to-bake sugar cookie dough. However, in a delicious twist, the new dough is made with Pillsbury's new "safe to eat raw formula," so you don't even need to cook it to enjoy.
Pillsbury's fall 2020 lineup also includes the return of two ready-to-bake cookie doughs pumpkin and salted caramel apple flavors.
Image Credit: @candyhunting
What Makes This Trend Stand Out
- Seasonal Cookie Dough
- Opportunity for brands to release limited edition cookie dough flavors that align with the seasons.
- Edible Raw Dough
- Potential for companies to create safe-to-eat raw cookie dough options that cater to consumer demand for convenient and indulgent treats.
- Branded Entertainment Partnerships
- Possibility for companies to collaborate with popular cartoon characters or franchises to create co-branded baking products that attract consumers.
Sectors Adopting This
- Food and Beverage
- Opportunity for food and beverage companies to innovate their product offerings by introducing unique and seasonal cookie dough flavors.
- Confectionery
- Potential for confectionery companies to develop and market safe-to-eat raw cookie dough products that cater to consumer preferences for indulgent treats.
- Entertainment and Media
- Chance for entertainment and media companies to collaborate with food brands to create co-branded products that engage consumers through popular characters or franchises.
