Recently released by The Bath Pig in February of this year, this lineup of snack sticks focuses on providing consumers with a scrumptious way to stave off hunger.
Many of the varieties of meat snacks found in the grocer are created by major brands, but The Bath Pig meat sticks are created by the charcuterie brand to appeal to the artisanal-focused consumer. Focused on the convenience store and pub markets, the snack sticks feature two chicken varieties as well as chorizo, spicy chorizo, salami and spicy salami.
The incorporation of chick in The Bath Pig meat snacks offers discerning consumers a leaner choice in comparison to other cured meats. Those looking to get their hands on one or more of the delicious meat snacks will find them being released in just the British market for now.
Why This Trend Is Growing
- Artisanal Meat Snacks
- Opportunity for brands to create high-quality, gourmet meat snack options for health-conscious consumers.
- Convenience Store Market
- Disruptive innovation opportunities to introduce unique and premium snack options in convenience stores.
- Lean Meat Alternatives
- Potential for developing and marketing lean meat options as a healthier alternative to traditional cured meats.
Industries Being Reshaped
- Charcuterie
- Charcuterie brands can expand their product lines by introducing snack options to cater to different consumer preferences.
- Food Retail
- Retailers have an opportunity to stock and promote artisanal meat snacks in their stores to capture the growing market demand.
- Food Manufacturing
- Manufacturers can explore creating new lean meat products or collaborating with charcuterie brands to innovate in the meat snack industry.
