The Outrageous Flying Snack Cupboard was created to look like any household snack cupboard but it is filled with Reese treats and then flown to treat hard-working Canadians to snacks. While there are plenty of people who have successfully made the switch to working remotely this year, others need to work outside the home and find themselves tied to a particular job site. To support those individuals, in particular, Hershey Canada flew its snack cupboard via drone to construction workers, lifeguards and more.
Faced with the challenge of promoting a new chocolate bar during a pandemic, Hershey Canda came up with a memorable way to share its newest sweet treat. The new Reese's product combines Reese's Pieces, chocolate, peanut butter and caramel.
Image Credit: Hershey Canada
Why This Trend Is Growing
- Drone-delivered Snacks
- Delivery of snacks via drones presents an opportunity for disruption in the food and delivery industries.
- Remote Work Snacks
- Providing snacks to remote workers through flying cupboards presents opportunities for innovative business models.
- Augmented Product Launches
- Using unique delivery methods, such as drone-delivered snack cupboards, can increase engagement and awareness of new products.
Industries Being Reshaped
- Food Delivery
- Drone delivery presents potential disruptions in traditional food delivery methods.
- Retail
- Innovative delivery methods such as drone delivery can change customer expectations and create new sales channels for retailers.
- Construction
- Drone-delivered snacks present opportunities for businesses with workers in remote or difficult-to-reach areas.
