Matt's Cookie Company, which prides itself on never having used artificial ingredients in its cookie recipes, recently launched a new all-natural s'mores cookie flavor as a seasonal summer treat. As with the existing cookie product line from the company, the new S'Mores cookies are made without artificial preservatives, flavors or colors and are Non-GMO Project verified. Inspired by the classic campfire treat, the soft-baked cookies incorporate marshmallow and chocolate pieces.
These limited-edition summer cookies will only be around for a short period of time through select retail partners in the Chicago area.
Some of the other indulgent and completely all-natural treats offered by Matt's Cookie Company include everything from fruity fig bars to classic chocolate chip cookies.
Key Themes Behind This Trend
- All-natural Desserts
- There is an opportunity to innovate the dessert industry with more all-natural dessert options like Matt's Cookies.
- Seasonal Flavors
- By creating new flavors based on the seasons, companies can create a sense of urgency and excitement for their products, like Matt's Cookies did with their S'Mores flavor.
- Non-gmo Verification
- There is a growing trend of consumers seeking out Non-GMO Project verified products, making it a potentially lucrative area for companies to become verified, like Matt's Cookies.
Where This Applies
- Dessert Industry
- Matt's Cookies demonstrates that there is a market for all-natural and seasonal dessert options.
- Bakery Industry
- Bakeries can capitalize on the growing trend of non-GMO verified products, similar to what Matt's Cookies has done.
- Snack Industry
- Snack companies can create excitement and a sense of urgency by creating limited edition seasonal flavors, like Matt's Cookies did with their S'Mores flavor.
