What is the trend of diy meal kits?

Opportunity for meal delivery services to offer DIY kits that allow consumers to recreate their favorite restaurant meals at home.

What is the trend of comfort food at home?

Opportunity for restaurants and food brands to create ready-to-prepare meal kits that bring the convenience and comfort of restaurant-quality meals to consumers' homes.

What is the trend of premium ingredients for home cooking?

Opportunity for grocery stores and gourmet food suppliers to offer premium ingredient kits that allow consumers to cook with high-quality ingredients at home.

What are the implications for the meal delivery services industry?

Disruptive innovation opportunity for meal delivery services to partner with popular restaurants and offer ready-to-prepare meal kits as an additional service.

What are the implications for the restaurant industry industry?

Disruptive innovation opportunity for restaurants to expand their business models by offering ready-to-prepare meal kits that can be enjoyed at home.

What are the implications for the grocery industry industry?

Disruptive innovation opportunity for grocery stores to create premium ingredient kits that cater to consumers looking for high-quality cooking experiences at home.

Limited-Edition DIY Burger Kits : SmokeShack Kits

Limited-Edition DIY Burger Kits

The Shake Shack SmokeShack Kits are Ready-to-Prepare

Michael Hemsworth — August 8, 2020 — Lifestyle

References: shakeshack & chewboom

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The Shake Shack SmokeShack Kits have been announced by the brand as a new ready-to-prepare meal option for consumers who want to enjoy a delicious meal from the comfort of home. The kit includes enough ingredients to make eight or 16 burgers and comes with step-by-step instructions to guide amateur chefs along as they prepare the meals from home. The kits come with 100% hormone and antibiotic-free Angus beef from Pat LaFrieda along with Niman Ranch applewood-smoked bacon, classic American cheese, chopped cherry peppers, non-GMO Martin's Potato Rolls and secret ShackSauce.

The limited-edition Shake Shack SmokeShack Kits are priced at $59 for the eight pack and $109 for the 16 pack, and can be ordered directly through Goldbelly to be shipped straight to your doorstep.

Image Credit: Shake Shack

Trend Themes

DIY Meal Kits — Opportunity for meal delivery services to offer DIY kits that allow consumers to recreate their favorite restaurant meals at home.
Comfort Food at Home — Opportunity for restaurants and food brands to create ready-to-prepare meal kits that bring the convenience and comfort of restaurant-quality meals to consumers' homes.
Premium Ingredients for Home Cooking — Opportunity for grocery stores and gourmet food suppliers to offer premium ingredient kits that allow consumers to cook with high-quality ingredients at home.

Industry Implications

Meal Delivery Services — Disruptive innovation opportunity for meal delivery services to partner with popular restaurants and offer ready-to-prepare meal kits as an additional service.
Restaurant Industry — Disruptive innovation opportunity for restaurants to expand their business models by offering ready-to-prepare meal kits that can be enjoyed at home.
Grocery Industry — Disruptive innovation opportunity for grocery stores to create premium ingredient kits that cater to consumers looking for high-quality cooking experiences at home.

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