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Woolworths' Sliced Cold Cuts are Made with Pea Protein, Veggies & Herbs

 - Mar 4, 2019
References: woolworths.co.za & livekindly.co
Woolworths recently launched a new line of sliced cold cuts with options for vegans and vegetarian consumers. These meat alternatives are prepared with pea protein, vegetables and herbs, with the vegetarian choices containing free-range eggs as an ingredient, as seen in unique options like the ready-to-eat Sliced Pistachio Cold Cuts. The fully plant-based choices from this line include the Sliced Cold Cuts with Bell Peppers, Sliced Cold Cuts with Gherkins, and Sliced Cold Cuts with Chive, which are made without soya and packed with interesting vegetable add-ins.

These products are now being stocked in South African stores from the grocery store chain, largely targeting Millennial shoppers who are becoming interested in meatless products for their positive environmental impact and driven by a desire to consume more consciously.