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Spiced Candy Revivals

Skittles Sweet Heat Candies are Arriving Back in the UK for Halloween

— October 7, 2020 — Marketing
Halloween this year is expected to look far different than it has in years past, so brands are making moves to help make it special in different ways as seen with the revival of the Skittles Sweet Heat candies in the UK. The product will be available in pouches that are perfect for enjoyment by families in living rooms, which speaks to how many consumers will be skipping trick-or-treating this year. The candies will be available in the 196 gram pouch at a price point of £1.49.

Skittles Assistant Brand Manager at Mars Wrigley Sophie Bryson spoke on the return of Skittles Sweet Heat candies saying, "Halloween is fast approaching and is predominantly a confectionery focused occasion, so now is the perfect time for us to bring back a spooky favorite like Skittles Sweet Heat. New product developments play an integral part in the growth of the Confectionery category and as Skittles is driving 30% of current category value growth, we’re excited to see how the spicier Skittles variant lands with customers and shoppers alike this Halloween.”
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