The newly launched Six Flags membership rewards program is a loyalty system that is exclusive to its members, reserving the service to only its most loyal guests. The rewards program allows members to earn points that can be redeemed to get free foods, park passes, souvenirs, and special experiences every time they visit, go on rides, attend a show, or purchase items. Additional ways to earn more points include partaking in ongoing contests, taking surveys, and reading the park's newsletters.
Six Flags Vice President of Insights and Interactive Marketing Mark Kupferman states that "we created the most value-packed Membership rewards program in the industry — bar none. We surveyed thousands of our Members who told us they wanted more unique benefits.” This program is available for the park's 'Gold Plus,' 'Platinum,' 'Diamond,' and 'Diamond Elite' members only.