Martin Frobisher’s range of Spectacular Sparklers was created to "solve the problem of what to drink when not drinking" and the newest addition to the brand's range is the lightly flavored Simply Elderflower pressé. The sparkling beverage is prepared with natural spring water and "no hidden nasties," offering a refreshing, low-sugar, low-calorie option. While the non-alcoholic product can certainly be enjoyed on its own, it can also be used to add interest to other spirits.
This new product joins Martin Frobisher’s existing assortment of Spectacular Sparklers, which includes other inspiring varieties like Orange & Lemon, Raspberry & Grape and Pear & Elderflower.
While many adults no longer care for products with a high alcoholic content, flavor and texture are still top-of-mind for many consumers who are looking to enjoy familiar parts of drinking rituals.