The Thompson travel group created this sweet commercial entitled Simon the Ogre. The TV spot shows an overworked family man, whose stress and frustration at work are shown by making him a large imposing ogre who unsettles people.
Simon the Ogre decides to take a break from his busy business life and takes his family on vacation somewhere warm and with a sandy beach. Simon's ogre features literally start to crumble as he starts to loosen up and enjoy himself and lets the stress of life dissipate. By the end of the commercial, Simon the Ogre has jumped in the ocean and comes out completely human again.
This commercial promotes travel and vacationing as something that brings families together and lifts spirits, turning individuals from overworked and over-stressed ogres to happy, loving parents again.
What Makes This Trend Stand Out
- Family-centric Travel
- Opportunity for travel companies to focus on creating experiences that bring families closer together and provide a reprieve from stress.
- Emotional Marketing
- Potential for businesses to leverage storytelling and emotional advertising to connect with consumers on a deeper level.
- Transformational Experiences
- Room for travel industry to offer vacation packages that promote personal growth and self-discovery.
Sectors Adopting This
- Travel and Tourism
- Innovative marketing strategies and unique vacation packages can disrupt the industry and attract a wider consumer base.
- Advertising and Marketing
- Opportunity to explore unconventional storytelling methods and create impactful emotional advertisements.
- Entertainment and Media
- Potential for partnerships with travel companies to create compelling content that promotes transformative travel experiences.
