Located in Manhattan, this sideways library cafe named D'espresso is definitely a new spin on interior design. Undertaken by designer Anurag and his colleagues at Nemaworkshop, this design looks as though a library was rotated 90 degrees onto its side.
Tiles on the walls are made to look like sepia library shelves and a herringbone dark wood floor. The entrance wall has frosted glass windows that appear to be the ceiling of the tipped over room. Patrons can sit and have their coffee in an optical illusion, giving this cafe a creative charm that sets it apart from the plethora of competitors in NYC.
Modern branding and marketing is about selling an experience to a client, not just a product. The sideways library cafe is a great example of standing out by creating a memorable and entertaining brand image.
Key Themes Behind This Trend
- Rotated Interiors
- Opportunities for businesses to use creative interior design to differentiate themselves and create unique customer experiences.
- Optical Illusion Branding
- Innovative marketing strategies that use visual illusions to engage consumers and create a memorable brand image.
- Experience-based Marketing
- The trend towards selling an experience, rather than just a product, to consumers.
Where This Applies
- Hospitality
- Opportunities for coffee shops and restaurants to utilize creative interior design and marketing to increase customer engagement and loyalty.
- Retail
- Innovative uses of visual illusions and unique experiences to differentiate brands and improve customer perception.
- Marketing and Advertising
- The trend towards experience-based marketing creates new opportunities for creative agencies to help brands develop unique and memorable campaigns.
