Ogre Activism

The Shrek Forever Campaign by StruckAxiom Wants You!

These inventive posters by StruckAxiom were created as part of a marketing campaign for the upcoming and allegedly final franchise film 'Shrek Forever.' 'Shrek Forever' focuses on an "Ogre Revolution," which is what the campaign will portray.

The posters feature lines such as "Ogres Wanted!" and "Fight Greed with Green!" to emphasize the feel of ogre activism for the 'Shrek Forever' film. Set to release in May 2011, these peculiar posters are sure to add even more buzz to the release of 'Shrek Forever.'

Activism Marketing
Using unique marketing strategies to promote an idea or social movement.
Fantasy Franchise Fanbase
Engaging consumers who are passionate about fantasy film franchises.
Inclusive Branding
Creating campaigns to make consumers feel included in a movement.

Sectors Adopting This

Film Industry
Introducing disruptive marketing strategies to target audiences fickle with franchise fatigue.
Advertising Industry
Inventing inclusive ad campaigns that increase brand loyalty and support social causes.
Graphic Design Industry
Offering innovative poster designs that effectively communicate ideology for marketing campaigns.
SCORE
3.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 55%
Activity 40%
Freshness 8%