Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Apple's 'Shot on iPhone' Celebrates Mother's Day Around the World

 - May 3, 2016
References: apple & adweek
As part of a continuation of its 'Shot on iPhone' campaign, Apple released a special-edition video in honor of Mother's Day. The short 30-second video features a compilation of photo and video clips that have been taken with the brand's smartphone, showing off its ability to capture some of the most beautiful moments in life with stunning clarity.

The heartwarming video features photos of mothers and their children from all over the world, including wide age ranges like newborn babies and their mothers, as well as grown-up mother-daughter pairings.

Rather than spotlighting the many tech-focused specifications of its devices, this video is a great example of how Apple succeeds at telling a story about its smartphones by tapping into the emotional qualities of the product.