Next Meats Co. collaborated with Wayback Burgers to create a plant-based short rib burger made with the world's first plant-based Japanese-style barbecue meat. The East Meats Next burger features the NEXT Yakiniku short rib with fresh kimchi and ponzu cucumbers. The meatless alternative is rich in protein, free from cholesterol and it is described as being full of light Japanese barbecue flavoring.
The partnering brands are teaming up to give away free samples of the East Meats Next slider at the upcoming Sacramento Vegan Food Festival. Fortunately for foodies in the area, there will be a new Wayback Burgers location opening in Sacramento soon.
The Tokyo-based alternative meat venture also announced that its vegan-friendly NEXT Yakiniku Short Rib will be available in the United States with the upcoming launch of an e-commerce shop.
What's Driving This Trend
- Plant-based Meat Alternatives
- Collaborations between meat alternative companies and restaurants to create tasty meatless options show an opportunity for more disruptive innovations in the food industry.
- E-commerce for Vegan Products
- Next Meats Co.'s upcoming launch of an e-commerce shop in the US for its plant-based meat alternative products represents a disruptive innovation opportunity for the e-commerce industry.
- Infusing Japanese Flavors
- Creating meatless alternatives that incorporate unique Japanese flavors like the NEXT Yakiniku short rib burger with its light barbecue flavoring presents a disruptive innovation opportunity in the food industry.
Who This Affects Most
- Fast Food
- Fast food restaurants like Wayback Burgers are capitalizing on the trend towards plant-based meat alternatives by collaborating with companies like Next Meats Co. to create innovative menu items that could disrupt the fast food industry.
- Health Food
- Plant-based meat alternatives represent a disruptive innovation opportunity in the health food industry, providing a healthy, animal-free protein alternative for health-conscious consumers.
- Online Retail
- The increase in demand for plant-based meat alternatives in recent years presents a disruptive innovation opportunity for online retailers that cater specifically to the vegan and vegetarian market.
