'Shipyard Taiwan' is a concept design that breaks that tradition of shipyards being dirty and dingy. This shipyard is all about sleek streamlined design, accented with neutral spaces that are used to emphasize the boats.
Designed by Motion Code Blue, this design literally has everything, from VIP-rooms to a yoga room and cafeteria. Of course, there's lots of space left over in 'Shipyard Taiwan' to showcase some awesome boats.
Implications - Any company seeking a short-term burst of intense brand interest would be wise to invest in the development of concept products. By showing that the company is dedicated to developing and honing avant-garde commodities, the brand is immediately associated with innovation and risk-taking. The concept products will also attract attention from the media, drawing the public to the brand's name and other products the company produces.
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