What is the trend of shark week marketing?

Companies can take advantage of popular events or TV programs to create limited edition products and campaigns that boost brand engagement.

What is the trend of selfie campaigns?

Encouraging customers to take selfies with products can increase brand awareness and social media presence.

What is the trend of foodie social media?

Food brands can use social media to interact with customers and create buzz around limited time products or promotions.

What are the implications for the food and beverage industry?

Food and beverage companies can use social media to launch time-limited products or campaigns based on popular events or TV programs.

What are the implications for the marketing and advertising industry?

Marketing and advertising firms can help businesses create and promote targeted campaigns using popular events or social media trends.

What are the implications for the social media and influencer marketing industry?

As customers increasingly interact with brands on social media, companies can work with influencers to create and promote products or campaigns that engage their audience.

Donut-Devouring Campaigns : "shark week discovery

Donut-Devouring Campaigns

Dunkin' Donuts' Shark Week Discovery Campaign Wants Selfies with Donuts

Laura McQuarrie — August 5, 2014 — Lifestyle

References: discovery & psfk

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With the highly-anticipated Shark Week Discovery program right around the corner, Dunkin' Donuts released a special edition 'Shark Bite' donut and a social campaign to go with it. The donut brand wants to see selfies uploaded with the #DDSharkWeek tag, featuring people taking a bite of their favorite breakfast item.

With people chomping down on donuts, this is a pretty clever way to see which ones are most loved, as well as a great way to get in on the fun of Shark Week and have it spread online. Participants have the chance to get their photos featured on a billboard in Times Square, as well as a Shark Week prize pack and gift cards to Dunkin' Donuts.

Trend Themes

Shark Week Marketing — Companies can take advantage of popular events or TV programs to create limited edition products and campaigns that boost brand engagement.
Selfie Campaigns — Encouraging customers to take selfies with products can increase brand awareness and social media presence.
Foodie Social Media — Food brands can use social media to interact with customers and create buzz around limited time products or promotions.

Industry Implications

Food and Beverage — Food and beverage companies can use social media to launch time-limited products or campaigns based on popular events or TV programs.
Marketing and Advertising — Marketing and advertising firms can help businesses create and promote targeted campaigns using popular events or social media trends.
Social Media and Influencer Marketing — As customers increasingly interact with brands on social media, companies can work with influencers to create and promote products or campaigns that engage their audience.

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