With the highly-anticipated Shark Week Discovery program right around the corner, Dunkin' Donuts released a special edition 'Shark Bite' donut and a social campaign to go with it. The donut brand wants to see selfies uploaded with the #DDSharkWeek tag, featuring people taking a bite of their favorite breakfast item.
With people chomping down on donuts, this is a pretty clever way to see which ones are most loved, as well as a great way to get in on the fun of Shark Week and have it spread online. Participants have the chance to get their photos featured on a billboard in Times Square, as well as a Shark Week prize pack and gift cards to Dunkin' Donuts.
What's Driving This Trend
- Shark Week Marketing
- Companies can take advantage of popular events or TV programs to create limited edition products and campaigns that boost brand engagement.
- Selfie Campaigns
- Encouraging customers to take selfies with products can increase brand awareness and social media presence.
- Foodie Social Media
- Food brands can use social media to interact with customers and create buzz around limited time products or promotions.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can use social media to launch time-limited products or campaigns based on popular events or TV programs.
- Marketing and Advertising
- Marketing and advertising firms can help businesses create and promote targeted campaigns using popular events or social media trends.
- Social Media and Influencer Marketing
- As customers increasingly interact with brands on social media, companies can work with influencers to create and promote products or campaigns that engage their audience.
