Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Seth Godin: How to avoid the Meatball Sundae

 - Dec 28, 2007
References: amazon & marketingprofs
Today Seth Godin releases his new book, Meatball Sundae, in which he asks managers a hot question: Is Your Marketing Out of Sync?

In the book, he challenges marketers to sync up their marketing mix with their products, rather than simply rushing to embrace the new marketing opportunities represented by blogs, YouTube, Facebook, MySpace, and so on.

According to the author, trying to force the so called New Marketing to work with an old marketing product and an old marketing organization, is only able to generate frustration in managers and companies, which are not able to exploit the benefits of New Marketing because of the very nature of their product, which is a Meatball, i.e. just a commodity, something made in quantity, and in whose competitive arena the cheapest often wins.

Check out our interview with Seth: