Today Seth Godin releases his new book, Meatball Sundae, in which he asks managers a hot question: Is Your Marketing Out of Sync?
In the book, he challenges marketers to sync up their marketing mix with their products, rather than simply rushing to embrace the new marketing opportunities represented by blogs, YouTube, Facebook, MySpace, and so on.
According to the author, trying to force the so called New Marketing to work with an old marketing product and an old marketing organization, is only able to generate frustration in managers and companies, which are not able to exploit the benefits of New Marketing because of the very nature of their product, which is a Meatball, i.e. just a commodity, something made in quantity, and in whose competitive arena the cheapest often wins.
Check out our interview with Seth: