The Serengeti Lounge Chair is a stylish piece of furniture for the modern home or office that offers avid travel enthusiasts with the ability to keep a touch of the past in their space. Inspired by travel chairs used when on safari in Africa, the chair features a durable wooden frame crafted from European white oak or American black walnut that has been paired with leather components and canvas accents. These materials enable the chair to boast a stylish aesthetic that will withstand years of use and only look better once it has been rigorously used for some time.
The Serengeti Lounge Chair addresses increased consumer interest in travel and the need for everyday products that put a focus on the jetsetter lifestyle.
Key Themes Behind This Trend
- Retro Travel-inspired Furniture
- Opportunity for furniture companies to create more products that appeal to consumers' desire for tangible travel mementos.
- Durable Aesthetic Design
- Opportunity for materials providers and furniture designers to collaborate on long-lasting, timeless pieces that can weather continuous use.
- Jetsetter Lifestyle Products
- Opportunity for lifestyle brands to create and market goods which connect with and inspire travel enthusiasts.
Where This Applies
- Furniture Design
- Designers may see an opportunity to create more unique and meaningful pieces that reflect the stories and values of their consumers.
- Material Manufacturing
- Manufacturers may see an opportunity to focus on smart, sustainable materials that cater to consumer demand for quality, durability, and longevity.
- Lifestyle Branding
- Branding experts may find an opportunity to create social media campaigns, as well as product launches, that align with the consumer desire for a jetsetter lifestyle.
