Philippe Starck works in collaboration with JANUS et Cie on a new collection entitled Serengeti, which is full of premium outdoor dining and lounge designs. The furniture is timeless and elevated with natural elements that nod to its Tanazian savanna namesake.
Starck speaks about the designs, “I live in the middle of nowhere, in the middle of the mud, of the sand, of the forest. I dreamed of furniture that Nature could love, accept, and integrate. Different, personal, original, but timeless furniture that we could have found there, as is it, abandoned by elegant people. Furniture made with real wood, in the middle of the woods. But above all, which, like certain magical objects, although immobile, transports you back to other times, to other places, to other dreams. This is the reason why the Serengeti collection exists.”
Image Credit: Philippe Starck, JANUS et Cie
Key Themes Behind This Trend
- Premium Outdoor Dining
- The collaboration between JANUS et Cie and Philippe Starck on the Serengeti Collection indicates a trend towards elevated and timeless designs for outdoor dining furniture with natural elements.
- Natural Elements in Furniture Design
- The Serengeti Collection by JANUS et Cie and Philippe Starck uses natural elements such as wood to create furniture that integrates and is accepted by nature, suggesting a trend towards more sustainable and environmentally friendly designs.
- Timeless and Original Furniture
- Philippe Starck's vision of creating furniture that can transport you to other times, places, and dreams suggests a trend towards furniture design that is not only functional but also evocative, unique, and memorable.
Where This Applies
- Outdoor Furniture Industry
- The Serengeti Collection by JANUS et Cie and Philippe Starck represents an opportunity for the outdoor furniture industry to innovate by incorporating natural elements, creating designs that are both functional and aesthetically pleasing, and evoking emotion and nostalgia through furniture.
- Sustainable Furniture Design Industry
- The use of natural elements such as wood in the Serengeti Collection by JANUS et Cie and Philippe Starck suggests an opportunity for the sustainable furniture design industry to innovate by creating environmentally friendly designs that integrate seamlessly with nature.
- Luxury Furniture Industry
- The collaboration between JANUS et Cie and Philippe Starck on the Serengeti Collection represents an opportunity for the luxury furniture industry to innovate by creating furniture that is timeless, original, and evocative, thereby creating a unique and memorable experience for the customer.
