Vibrant Modern Outdoor Furniture

NEUTRA and Migliore+Servetto Drop La Grande Muraglia Outdoor

Designer and architect Mario Bellini works together with B&B Italia founder Piero Ambrogio Busnelli on the La Grande Muraglia Outdoor collection. The outdoor furniture series is realized by NEUTRA, a marble and stone expert and it was all presented during this year's Milan Design Week. It has ethereal structures that feature natural stone placed naturally into the forms. It was led by the creative direction of Migliore+Servetto with a focus on lasting through time.

The silver travertine silhouette was selected for the collection comprised of a three-seater sofa, a two-seater sofa, a chaise lounge, and an armchair. Since it is developed for the outdoors, the upholstery can be removed -- this is also made using waterproof polyurethane with resin-coated fiber and lined with water-repellent polyester. The color options include "Zaffiro, Matcha, Corallo, Terracotta, and Tabacco."

Image Credit: NEUTRA, Mario Bellini, Piero Ambrogio Busnelli

Ethereal Design Aesthetics
Modern outdoor furniture integrating ethereal structures with natural stone emphasizes a blend of minimalism and natural materials.
Adaptable Outdoor Upholstery
Furniture featuring removable, water-repellent upholstery offers increased versatility and durability for outdoor settings.
Colorful Outdoor Collections
Vibrant color options in outdoor furniture designs create personalized and visually appealing external living spaces.

Sectors Adopting This

Outdoor Furniture Manufacturing
Innovative designs that integrate durable and aesthetically pleasing materials enhance the appeal of outdoor furniture collections.
Textile and Fabric Production
Development of water-repellent and protective textiles suitable for outdoor use can elevate the longevity and functionality of upholstered furniture.
Luxury Home Decor
High-end furniture that combines luxurious materials with practical design elements meets the demand for sophisticated outdoor living environments.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 16%
Activity 10%
Freshness 28%

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