Cinnamon Toast Crunch created the 'Selfie Spoon,' which is a unique device that combines a cereal spoon with a selfie stick. This utensil lets users enjoy breakfast while simultaneously snapping cute photos and posting them directly onto social media.
The goal of the Selfie Spoon is encourage Millennials to eat the most important meal of the day, which is breakfast. Since Millennials maintain on-the-go lifestyles, they often skip breakfast -- however, they are also highly motivated by social media. Cinnamon Toast Crunch combines these two characteristics into one useful device that provides the playful ability to post pictures, which maintains social status while also enjoying a great breakfast, which maintains health.
This quirky tool comes in purple, which reflects the brand’s identity. Users are also encouraged to accompany their breakfast photos with the hashtag #SelfieSpoon and get full recognition for sharing fun photographs.