Select Aperitivo, a brand born in Venice in 1920 and viewed as the "official Venetian Spritz," recently expanded into the Ontario market. The market expansions arrive as we head into the autumn season, making it the perfect ingredient to create cocktails that are on theme for the season.
The Select Aperitivo is expertly crafted from 30 botanicals and boasts familiar notes of citrus. The beverage's flavor is described as "robust, present, and savor," featuring a slightly tarter profile than other aperitifs. In addition, the Select Aperitivo contains 17.5% ABV to offer an elevated and authentic aperitif experience. To create the perfect flavor balance, the brand recommends completing any Select cocktail with a green olive.
Consumers can now find Select Aperitivo at LCBO and other licensed retailers.
What Makes This Trend Stand Out
- Authentic Italian Aperitivos
- The popularity of authentic Italian aperitivos presents an opportunity for local spirits producers to innovate new, authentic takes on the classic spritz
- Botanical-based Beverages
- The trend towards botanical-based and plant-forward drinks can lead to new product lines for alcoholic and non-alcoholic beverage producers alike
- Fall-themed Cocktails
- The increasing demand for seasonal beverages can provide an opportunity for businesses to create new fall-themed cocktails featuring ingredients such as pumpkin, apple, and maple
Sectors Adopting This
- Spirits Producers
- Spirits producers can capitalize on the demand for authentic Italian aperitivos by creating their own unique, high-quality takes on the traditional spritz
- Non-alcoholic Beverage Producers
- The trend towards botanical-based drinks can inspire non-alcoholic beverage producers to create unique, refreshing drinks for consumers looking for alternatives to traditional sugary sodas
- Bars and Restaurants
- Bars and restaurants can innovate by creating their own fall-themed cocktail menus and drawing in customers looking for unique seasonal drinks
