Sea Man Seaweed Chips are a Healthy, Sustainable Potato Chip Alternative
Laura McQuarrie — November 27, 2018 — Lifestyle
References: seamanchips & beta.thedieline
Those who are looking for a better-for-you alternative for potato chips that still offers a satisfying crunch will be pleased to find Sea Man Seaweed Chips as an all-new, premium snack option on the market. The handcrafted chips made with potato and bladderwrack seaweed are offered in unique varieties like Squid & Pepper, Lobster & Paprika and West Coast Sea Salt that offer new and sophisticated flavor experiences, especially when compared to most classic potato chip products.
To adequately communicate the spirit of the new brand to consumers, Pearlfisher created a unique identity for Sea Man Seaweed Chips that boldly features handcrafted illustrations of sea plants, creatures and a sea farmer character with clippers in hand, ready to source fresh seaweed for processing and cooking into a crispy, savory snack.
To adequately communicate the spirit of the new brand to consumers, Pearlfisher created a unique identity for Sea Man Seaweed Chips that boldly features handcrafted illustrations of sea plants, creatures and a sea farmer character with clippers in hand, ready to source fresh seaweed for processing and cooking into a crispy, savory snack.
Trend Themes
1. Better-for-you Snacks - The rise of premium seaweed snacks like Sea Man Seaweed Chips offers an opportunity for companies to create healthier alternatives to traditional potato chips.
2. Sustainable Snacking - The use of bladderwrack seaweed in Sea Man Seaweed Chips highlights the potential for sustainable ingredients in snack foods, creating opportunities for eco-friendly product innovations.
3. Artistic Branding - The unique identity created for Sea Man Seaweed Chips by Pearlfisher demonstrates the potential for artistic branding in the snack industry, opening possibilities for visually engaging packaging designs.
Industry Implications
1. Snack Foods - The rise in premium seaweed snacks presents an opportunity for the snack food industry to expand its healthier product offerings.
2. Sustainable Agriculture - The use of bladderwrack seaweed in Sea Man Seaweed Chips highlights the potential for the sustainable agriculture industry to grow and supply ingredients for healthy and eco-friendly snacks.
3. Graphic Design - The unique branding of Sea Man Seaweed Chips demonstrates the potential for the graphic design industry to provide visually distinctive packaging solutions for snack products.
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