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Theodóra Alfreðsdóttir Exhibits Her Project at DesignMarch

London-based designer Theodóra Alfreðsdóttir showcases a series of abstract sculptural experiments. Dubbed 'Mould,' the creative's project involves exploring the possible uses of molds. Usually, molds are valued and preserved in order to create multiples of a desired object. Hence, the production of the mold itself is "painstaking to ensure perfect duplications." Once a mold has completed its purpose, there is no use for it. Therefore the forms are disposed of.

At the 10th anniversary of DesignMarch in Iceland, Theodóra Alfreðsdóttir explores the afterlife of the mold with her sculptural experiments. The project distributes meaning to both the object — made out of Jesmonite, and the MDF mold. This creates a puzzle-like relationship with heavily abstract forms. In addition, the designer uses a colorful nuance, which gives her sculptural experiments an additional layer of meaning.

Photo Credits: Fernando Lapposse