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Donut-Inspired Savory Breads

Mister Donut Created a Sweet and Savory Breakfast Range

— June 23, 2020 — Lifestyle
Japan's Mister Donut is applying its signature Pon de Ring donut shape to a new collection of sweet and savory pull-apart bread creations that can be enjoyed for breakfast. While the chain is known for its chewy and stretchy donuts, these new items lend themselves well to the familiar format. On the menu, consumers can now choose from Pon de Chigiri-pan varieties like sugar or cheese, which combines a mix of cheese sauces and shredded cheese for a flavorful, texture-rich experience.

There's also the mentaiko Pon de Chigiri-pan, which combines mayonnaise with fish roe. For those who love things sweet and simple, Mister Donut also created a sugar-glazed, granulated sugar-topped treat for those who may be looking for something more familiar and donut-like.
Trend Themes
1. Sweet and Savory Breakfast Foods - Opportunity for innovative food combinations for breakfast menus, catering to adventurous eaters and expanding flavor profiles.
2. Reimagining Existing Formats - Modernizing classic baked goods with new flavors and textures can breathe new life into traditional menu items.
3. Brand Expansion - Exploring new food categories and creating excitement around new offerings can help differentiate and grow a company's brand.
Industry Implications
1. Food and Beverage - Opportunity for bakeries, cafes, and restaurants to innovate their breakfast menus and attract customers with new and exciting offerings.
2. Retail - Potential for packaged sweet and savory breakfast items to be sold in supermarkets or convenience stores for grab-and-go breakfast options.
3. Hospitality - Hotels and resorts can attract guests with unique breakfast offerings and create a memorable guest experience by incorporating local flavors.
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