Selective Seaworthy Vases

Katherine Morley's Saving Seas for the Aquarium or the Hallway

The Saving Seas collection was made for two purposes: to replace coral in fish tanks and to provide a vase with an oceanic feel. Taking coral from the ocean is destructive of ocean environments, so designer Katherine Morley has created a beautiful alternative to be used in fish tanks. If you don’t have a fish tank, your home’s decor could still benefit from these porcelain vases.

Morley has made a beautiful eco-conscious statement with Saving Seas. The pieces are good for the environment and beautiful to look at.

Eco-friendly Alternatives
The creation of eco-friendly alternatives for household items and decorations to reduce negative environmental impact, similar to Katherine Morley's Saving Seas collection.
Ocean-inspired Designs
The trend towards ocean-inspired designs for home decor and aquarium accessories, exemplified by Katherine Morley's seaworthy vases.
Sustainable Manufacturing
The shift towards sustainable manufacturing processes in order to create environmentally conscious products, such as porcelain vases in the Saving Seas collection.

Industries Being Reshaped

Eco-friendly Home Goods
The production and sale of eco-friendly home goods as consumers become increasingly invested in sustainability efforts, including products from the Saving Seas collection.
Aquarium Accessories
The aquarium accessory industry's move towards environmentally conscious alternatives when it comes to decorating fish tanks, such as Katherine Morley's coral replacement vases.
Porcelain Manufacturing
The porcelain manufacturing industry's exploration of sustainable manufacturing practices in order to create environmentally conscious products, such as the Saving Seas collection.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 46%
Freshness 8%