Walmart and the Italian Trade Agency teamed up to launch 'Sam's Choice Italia' in the United States as a private brand line of Italian cuisine that emphasizes quality, authenticity and affordability.
As it stands, the collection includes 40 products, including everything from pasta sauces and enriched spaghetti noodles to decadent truffle risotto. All of these items were created in collaboration with suppliers who are all based in Italy, which ensures that consumers are able to enjoy products that provide an authentic taste of Italy without having to go to a specialty or gourmet store. Walmart notes: "The Sam’s Choice Italia products were put through extensive testing conducted at Walmart’s Culinary and Innovation Center to ensure the flavors in each product stayed true to their Italian roots."
Many consumers are now interested in exploring globally inspired flavors, but are also showing an interest in the authenticity of products and their origin stories.