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Sword-Crossed Beer Packaging

Sabre Beer Uses Fencing Swords to Represent its Brand

Sabre Beer brand went with a set of swords for its logo, designed by Niusha Derakhshan of Toronto, Canada. The packaging features two swords crossed on the front, with beams of light emanating from the center.

This design gives off the notion of finding the end of the holy grail, or conquering the sword in the stone. Due to the representation of light beams used, the graphics elevate this beer into a prize of sorts. Niusha Derakhshan went with quite neutral colors for the packaging, using browns and a light blue for added effect.

Sabre beer sells itself as a sports-related beer, so while one would assume that hockey or soccer would be represented on the front, Derakhshan went with a different, and effective, take.
Trend Themes
1. Branded Packaging Designs - Opportunity for companies to use unique and visually appealing packaging to differentiate their products in the market.
2. Symbolic Logo Designs - Potential for brands to incorporate symbolic elements into their logos to convey deeper meanings and resonate with consumers.
3. Sports-themed Beverages - Emerging trend of creating beverages specifically targeted towards sports enthusiasts, providing a niche market for unique branding opportunities.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to explore innovative packaging designs and branding strategies to capture consumer attention.
2. Design and Advertising - Demand for creative designers and advertising agencies to develop visually striking and meaningful branding elements for companies.
3. Sports and Entertainment - Emerging market for companies to cater specifically to sports enthusiasts, creating unique beverage offerings and branding experiences.
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