Sabre Beer Uses Fencing Swords to Represent its Brand

Sabre Beer brand went with a set of swords for its logo, designed by Niusha Derakhshan of Toronto, Canada. The packaging features two swords crossed on the front, with beams of light emanating from the center.

This design gives off the notion of finding the end of the holy grail, or conquering the sword in the stone. Due to the representation of light beams used, the graphics elevate this beer into a prize of sorts. Niusha Derakhshan went with quite neutral colors for the packaging, using browns and a light blue for added effect.

Sabre beer sells itself as a sports-related beer, so while one would assume that hockey or soccer would be represented on the front, Derakhshan went with a different, and effective, take.