'Hello Fresh' is a brand that delivers ingredients for pre-chosen recipes to its customers and the rustic office space it resides in reveals the brand's identity well.
The office is relatively small in size and takes the form of an expansive room with high-ceilings on the ground floor of a building. It is clear that in designing the space, the firm 'ThirdWay Interiors' chose to reflect the company's purpose and mission as best it could. With ample natural lighting, wooden walls, pillars and counter tops, the space certainly looks rustic. It features a lounge area with eclectic seating as well as multiple functioning kitchens in a row that are used to test various recipes.
This rustic office space works to create a soothing environment in which employees of Hello Fresh can find inspiration for new and improved, nutritious recipes for their clients.