Claire Wykoff Uses Nike+ Creatively to Stay Motivated to Exercise
Meghan Young — August 7, 2014 — Naughty
References: runningdrawing.tumblr & fastcompany
Staying motivated to work out can be more of a chore than actually hitting the gym, but this series of runner penis art shows that with a little creativity, anything can become fun and effortless. Claire Wykoff has decided to take the use of her Nike+ app to the next level by mapping out crude routes that take on not only phallic forms, but also strippers, Space Invaders and more.
Of course, the San Francisco native returns time and again to her runner penis art series, which gets more elaborate with each one. Whether ambiguously simple or lined with 'hairs,' the runner penis art makes it reason enough to start and finish a good long run.
Of course, the San Francisco native returns time and again to her runner penis art series, which gets more elaborate with each one. Whether ambiguously simple or lined with 'hairs,' the runner penis art makes it reason enough to start and finish a good long run.
Trend Themes
1. Creative Fitness Motivation - Opportunity for fitness apps and devices to incorporate gamification and creative challenges to motivate users to exercise.
2. Personalized Exercise Routes - Potential for fitness apps and GPS-enabled devices to provide customized exercise routes based on user preferences and interests.
3. Artistic Fitness Tracking - Innovation opportunity to merge fitness tracking technology with artistic expression, allowing users to create visual masterpieces while engaging in exercise.
Industry Implications
1. Fitness Technology - Fitness app developers and wearable device manufacturers can explore incorporating creative features to enhance user motivation and engagement.
2. Outdoor Recreation - Opportunity for outdoor recreation organizations to partner with fitness technology companies to create unique and artistic exercise routes in natural settings.
3. Art and Design - Artists and designers can collaborate with fitness technology companies to develop customizable tracking interfaces that allow users to turn their exercise data into artistic visualizations.
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