Beveland Distillers launched a special promotional rum set of Ron Relicario Superior that is packaged with a pair of drinking glasses to encourage sharing.
The Ron Relicario Superior rum itself takes the form of a blend of five- and 10-year-old Dominican rums, which is packaged in a box that highlights some notable points in the brand's history. The cask-like exterior of the promotional package calls attention to the traditional production methods used by Beveland Distillers. Ultimately, the promotional rum sets aim to inspire consumers to participate in sharing "leisure and relaxation with whomever they want."
With the rise of rum cocktails, consumers are becoming all the more appreciative of the spirit's unique flavors, its aging process and the expertise that is required for the making of a high-quality product.