Food-Smelling Pods

The 'Smeller' Sniffs to Help You Avoid Rotten Produce

The 'Smeller' by designer Hee Tae Yang works as an artificial nose to analyze your food and help you avoid rotten produce. All you have to do is hold up your food to the Smeller and click a button. The gadget then takes a whiff of your object and compares the chemical composition to a database of scents. After a few moments, the Smeller is able to tell you whether or not the food is safe to eat. The device rates your food as either 'Very fresh,' 'Fresh,' 'A bit rotten,' and 'Rotten.'

Yang's device works by using an electronic nose to detect scents. After you press a button, the device places your food's scent into a storage compartment. A touchscreen display on the top of the Smeller then lets you know the status of your food.

Electronic Nose Technology
There is an opportunity for electronic nose technology to become more mainstream and accessible through devices such as the 'Smeller'
Anti-food-waste Movement
As consumers continue to prioritize sustainable practices, there is an opportunity for anti-food-waste initiatives such as the 'Smeller' to gain traction
Increase in Home Food Monitoring
The 'Smeller' is part of a larger trend of consumers monitoring their food more closely at home, leading to possible innovation opportunities within the food tech industry

Where This Applies

Food Tech
The 'Smeller' has potential to disrupt the food tech industry through its innovative use of electronic nose technology
Consumer Electronics
The invention of the 'Smeller' highlights a potential growth opportunity for the consumer electronics industry through the creation of increasingly advanced home devices
Sustainable Food Initiatives
With its emphasis on reducing food waste, the 'Smeller' has the potential to become a key player in the sustainable food initiatives industry
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 81%
Freshness 8%

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