Apeel is the California-based food-tech start-up that's determined to help more shoppers go home with perfectly ripe avocados. Thanks to Apeel's in-store device that's designed to "peel behind the peel," consumers can feel confident about their choice. The new technology recently made its debut at the International Fresh Produce Association’s Global Produce & Floral Show in Orlando and as Apeel says, RipeFinder “could allow grocery shoppers to know the exact ripeness window of produce like avocados before purchasing."
The user-friendly avocado scanner also shares helpful messages such as “Your avocado is ready for a salad” or “Your avocado will be ready in about four days." With this technology, avocado lovers will benefit from produce that's ready to eat, all the while helping to reduce food waste and prevent avocados from being overly poked and picked at.
What's Driving This Trend
- In-store Produce Scanners
- Developing in-store scanning technology for perfect produce selection could be the next disruptive innovation opportunity.
- Consumer Confidence Tech
- Designing user-friendly tech that helps consumers feel confident in their food choices could change the game in the grocery industry.
- Freshness Tracking Tools
- Creating freshness tracking tools in-store could revolutionize the way customers purchase produce in the future.
Who This Affects Most
- Grocery
- Grocery stores could benefit from incorporating in-store produce scanners to reduce waste and improve customer satisfaction.
- Food-tech
- Food-Tech startups could explore developing similar freshness tracking tools for various types of produce.
- Retail
- Retail chains may need to consider implementing in-store freshness scanners like RipeFinder to compete in the new era of food transparency.
