Romantic Hotel Designs

Roman and Williams Refurbish a Police Station into a Stunning London Hotel

The New York-based design firm Roman and Williams have transformed a Police Station into a dazzling hotel. The former Bow Street Magistrates Court and Police Station in Convent Garden, London, is now the first NoMad hotel outpost.

The designers took references from New York City's jazz age and Victorian architecture to inform the hotel's aesthetic. The original building was built in the late 1800s, and the architects aimed at conserving the historic Victorian building while adding new decorative elements. The hotel features 91 rooms, a glass-domed restaurant, a pub-inspired bar, and a grand ballroom.

The dichotomy between old and new and New York and London proved to be a challenge; however, the firm eventually found a happy medium to create a romantic and ornate hotel.

Image Credit: Simon Upton

Victorian-inspired Hotel Designs
The blend of Victorian architecture and modern decor creates a unique design opportunity in the hospitality industry.
Revitalization of Historic Buildings
Refurbishing historic buildings into hotels can be a sustainable and profitable trend for the hospitality industry.
Cultural References in Hotel Design
Drawing inspiration from different cultures and historical periods can add a unique touch to hotel design and create a memorable guest experience.

Where This Applies

Hospitality Industry
The hospitality industry can tap into the trend of revitalizing historic buildings and creating unique design experiences that merge different cultural references.
Architecture and Design Industry
The architecture and design industry can explore the trend of blending Victorian and modern architectural elements to create unique and visually stunning spaces.
Historic Preservation Industry
Historic preservation organizations and professionals can collaborate with the hospitality industry to revitalize and repurpose historic buildings into profitable and sustainable hotels.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 18%
Freshness 11%

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