The ROKIT Spring/Summer 2019 Collection Features Bold Designs
References: rokit.one & highsnobiety
The ROKIT Spring/Summer 2019 collection recently launched and it is entitled 'Trial & Error.' The latest seasonal capsule is designed from an angle that exudes a strong sense of retro elements informed through a plethora of camouflage patterning. Similar to the label's first drop this season, the pieces boast a sense of athleticism and embody the concept of success through failure.
The capsule feature sportswear designs including track pants that are constructed from a plethora of fabric materials. The aforementioned camo design sees itself across pieces such as shorts, hip-sacks, caps, and more. The overall collection spotlights the selection of large hip-sacks in colorways of either camo or turquoise. To round out the entire range, ROKIT drops an outlandish branded mouthguard.
The capsule feature sportswear designs including track pants that are constructed from a plethora of fabric materials. The aforementioned camo design sees itself across pieces such as shorts, hip-sacks, caps, and more. The overall collection spotlights the selection of large hip-sacks in colorways of either camo or turquoise. To round out the entire range, ROKIT drops an outlandish branded mouthguard.
Trend Themes
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Retro Elements — Opportunity for brands to incorporate retro elements into their designs and appeal to consumers looking for nostalgic fashion.
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Athleisure Wear — Brands can explore the athletic-inspired fashion trend to create sportswear designs that blend style and comfort.
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Bold Accessories — There is a market for outlandish and eye-catching accessories that can complete a fashion ensemble.
Industry Implications
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Fashion — Fashion brands can leverage the trend of retro elements and athletic wear to create exciting and unique collections.
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Streetwear — The streetwear industry can capitalize on the demand for bold and statement-making accessories to attract fashion-savvy consumers.
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Sports Equipment — Companies can explore the opportunity to collaborate with fashion brands and create branded mouthguards that add a stylish and unique touch to sports gear.
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